Pro AV Catalog

Hosa Technology, Inc.

6650 Caballero Blvd.
Buena Park, CA 90620
United States
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Posted on Monday, July 11, 2011

New position entails oversight of company marketing communications activities

Buena Park, CA – July 2011… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the promotion of Kyle Lassegard to the position of Marketing Coordinator. With a background that encompasses studio recording, information technology, sales, and marketing communications, Lassegard’s experience makes him an ideal choice for his new position with the company. He is stationed at Hosa’s headquarters in Buena Park and commenced work in early 2011.


As Hosa Technology‘s new Marketing Coordinator, Lassegard oversees a number of crucial operations for the company. Being responsible for the company’s website maintenance, his IT background is being put to good use. In this capacity, Lassegard is charged with all product administration, content management, and social networking for Hosa and its associated brands. He coordinates all company tradeshow logistics, including registrations, travel and lodging, freight transportation, and preparation of all promotional and print materials. Additional responsibilities include developing and maintaining an archive catalog of all company press materials, distributing said materials to all personnel throughout the Hosa organization, and assisting the Director of Sales and Marketing to foster the company’s artist relations and product endorsement initiatives.


Lassegard’s background covers a wide range of experiences that make him ideally suited to his new position at Hosa. A member of the Hosa Technology team since September 2010 when he was originally hired as a Technical Support Representative, Lassegard served as an IT Specialist at Torrance, CA-based Medical IT Solutions. While there, he set up and maintained all client systems, including servers, networks, and workstations and worked directly with clients to troubleshoot and resolve technical issues. Prior to this, Lassegard was an Audio & Imaging Specialist at Fortuna Classical Music in San Diego, CA. There, he performed music and dialogue editing while constructing audio podcasts for advertising campaigns. As a recording engineer, Lassegard produced, recorded and edited numerous independent artists and performances in preparation for online distribution. He has also been involved in technology sales at the retail level.


Lassegard commented on his new role with Hosa Technology, “Hosa Technology has a very diversified brand portfolio, with all of it focused on connectivity solutions and special products for the MI, pro audio, and audio-visual markets. I believe my background in information technology and pro audio makes me well suited for the responsibilities of this new position. In the short time I’ve been working in this capacity, I’ve found this opportunity to be truly rewarding. Since starting with Hosa last September, I’ve learned a lot and I look forward to contributing to the company’s continuing growth as we move forward.”


Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, shares Lassegard’s enthusiasm. “In the brief time Kyle has been a member of the Hosa family,” said Pusey, “he has proven himself to be a well organized, bright, and forward thinking contributor to our company’s efforts. I’m very pleased to have Kyle working with us and I’m confident he will continue to grow into his new role with the company. He has a thorough understanding of our company’s business and takes the initiative at every opportunity. All of us at Hosa have the utmost confidence in his abilities.”


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